Higher National Diploma International in Business (Marketing)


HND in Marketing provides the right blend of education and industry practices at the introductory stages of the students’ journey towards a promising career.


24 Months

Course Level

Level 5





Programme Overview

The modules taught in the HND in Marketing program offer a deep insight into marketing theories, practices, and strategies. It explores marketing techniques, current marketing trends, the expansion of marketing into digital platforms and management. The course prepares students for various job roles in the industry by providing them with theories and practical exposure via projects, assignments, and case studies

Key Features

  • Serves as a doorway into future higher education opportunities
  • Helps build a strong foundation in the study of marketing
  • Aims at addressing key business related topics
  • Is for beginners looking forward to advance into the field of business
  • BTEC Pearson Certifications offer UK quality of education
  • Students who attain this certification can directly enrol into the third year, saving up to 5 months on completion of their bachelor’s degree giving them an upper hand over the rest.
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    Top Skills you will Learn

    Apart from covering the vast landscape of the business industry, students can expect to acquire quality and updated knowledge in Marketing. The course has adapted to the changing market conditions and incorporated digital marketing along with the essential features of marketing such as communication and product and services development.

    Job Opportunities

    • Marketing Agent
    • Digital Marketing Executive
    • Advertising
    • Marketing Manger
    • Business Development Associate
    • Product Development Associate
    • Brand Manager
    • Market Research Analyst

    Who Is This Programme for?

    The program is for beginners enthusiastic about pursing a career in Marketing. This course is designed with the intension of familiarising students with the business as an industry, paying special attention to marketing.

    Minimum Eligibility

    Students pursuing HND in Marketing must have graduated from high school.

    Higher National Diploma International in Business (Marketing)

    Awarding Body :  Pearson

    Pearson Education is a British-owned educational publishing and appraisal service for educational institutions and corporations, as well as for students directly. It integrates world-class educational content and evaluation, driven by services and technology, to allow more efficient teaching and customized learning. Their mission is to have a direct partnership with millions of lifelong learners and to link education to the way people aspire to live and work each day. They assume that wherever learning flourishes, people do as well.

    Core Modules

    Module Name Credit
    Business and the Business Environment 15
    Marketing Process and Planning 15
    Human Resource Management 15
    Leadership and Management 15
    Accounting Principles 15
    Managing a Successful Business Project 15
    Organizational Behavior 15
    Innovation and Commercialization 15
    Sales Management 15
    Entrepreneurial Ventures 15
    Business Strategy 15
    Research Project 30

    Specialization Modules

    Unit Name Unit Credit
    Marketing Insights and Analytics 15
    Digital Marketing 15
    Integrated Marketing Communication 15

    Key Learnings:

    • Develop an understanding of multiple core business processes
    • Understand the importance and significance of marketing
    • Attain the skills required to analyse and provide insighted to improve marketing practices
    • Learn the digital marketing skills to meet current industry demands
    • Apply the practice of integrated marketing communication
    • Gain knowledge about various methods and models of marketing and their impact on the target audience

    Progression and Further Study Opportunities

    An HND can be a valuable asset for your career. Employers appreciate the practical training and workplace experience that it provides, which can help you develop a portfolio of work directly related to your field.

    Additionally, an HND can provide opportunities to explore new career paths or further your education. With an HND, you could pursue higher education such as a bachelor’s degree, postgraduate study, or professional qualifications. It’s worth considering how an HND could enhance your career prospects and personal growth.
    Your HND is a stepping stone to a number of options:

    • Topping up to an honours degree. Topping up is a great option if you want to build on your existing degree and specialize in a particular field. This can help you stand out to potential employers and advance your career.
    • Transferring to an honours degree course in a different subject. Transferring to a different subject can also be an excellent choice if you want to explore a new area of interest or pursue a career change. It’s worth considering these options and exploring the possibilities that an honors degree can offer for your personal and professional growth.

    Once you’ve completed the Pearson BTEC Level 4 & 5 Higher National Diploma, you have an excellent opportunity to further your education by progressing onto degree top-up programs at various higher education providers,
    including top universities in the UK and Middle East such as:

    • Westford University College
    • Heriot-Watt University, Dubai
    • Middlesex University Dubai
    • Northwestern University in Qatar
    • University College London Qatar
    • American University Dubai
    • University of Birmingham Dubai
    • Effat University
    • Amity University Dubai
    • Michigan State University
    • New York University Abu Dhabi
    • University of Wollongong Dubai
    • Middlesex University
    • University of Westminster
    • Coventry University
    • De Montfort University
    • University of Sunderland
    • Buckinghamshire New University
    • Northumbria University
    • University of Wolverhampton
    • University of Portsmouth
    • London Metropolitan University
    • Manchester Metropolitan University
    • University of Gloucestershire
    • University of Salford
    • University of Derby
    • University of Lincoln

    If you’re looking to gain a degree, a Higher National Diploma can be an excellent way to get started. It can serve as a stepping stone to university, allowing you to join the final year of a degree program after completing your HND. Additionally, the HND can also prepare you for a career, as the course provides learners with practical and relevant career-related opportunities. Many students have found that having an HND leads to increased pay and better promotion prospects due to the professional focus of the program. Whether you’re interested in pursuing higher education or starting your career, an HND can offer valuable benefits and help you achieve your goals.

    Note: The aforementioned universities have been sourced via the Pearson website. To explore a comprehensive inventory of university options, we advise checking their official site.

      Higher National Diploma International in Business (Marketing)

      Higher National Diploma International in Business (Marketing)